http://blog.cgsm.com/2010/06/01/foursquare-loopt-gowalla-and-shopkick-%e2%80%93-they-can-be/ Thoughts on Marketing and Other Stuff Sat, 28 Jan 2012 02:26:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.cgsm.com/2010/06/01/foursquare-loopt-gowalla-and-shopkick-%e2%80%93-they-can-be/comment-page-1/#comment-1598 markkolier Thu, 01 Jul 2010 12:43:00 +0000 http://blog.cgsm.com/?p=668#comment-1598 Thanks for the comment and yes I agree that retailers can take advantage of it by appealing to and attracting new customers. They need to be wary of how people will actually engage and measure, measure, measure! Thanks for the comment and yes I agree that retailers can take advantage of it by appealing to and attracting new customers. They need to be wary of how people will actually engage and measure, measure, measure!

]]> http://blog.cgsm.com/2010/06/01/foursquare-loopt-gowalla-and-shopkick-%e2%80%93-they-can-be/comment-page-1/#comment-1591 Fede Wed, 30 Jun 2010 12:05:37 +0000 http://blog.cgsm.com/?p=668#comment-1591 Very interesting article Mark. While I agree with you that people may abuse this type of social platforms, I also think that retailers can actually take advantage of it. If for example, they offer a bundled discount to anyone checking in to a place, they could promote additional traffic and more transactions. Remember that retailers give away coupons all the time. Yes, the gross margin is a little smaller, but the overall profitability goes up due to additional sales with no incremental fixed cost. That's why the give away products for nothing Very interesting article Mark. While I agree with you that people may abuse this type of social platforms, I also think that retailers can actually take advantage of it. If for example, they offer a bundled discount to anyone checking in to a place, they could promote additional traffic and more transactions. Remember that retailers give away coupons all the time. Yes, the gross margin is a little smaller, but the overall profitability goes up due to additional sales with no incremental fixed cost. That’s why the give away products for nothing

]]>